The Orlando Sentinel will be the first Tribune paper to embrace the company’s new customer-centric design, with changes being implemented June 22. All Tribune papers will incorporate some level of redesign by the end of September, according to a memo from Sam Zell and Randy Michaels that has been posted on PoynterOnline. The memo also notes that Tribune papers will “strategically align the size of the paper we produce with what advertisers want. We will be assuming a 50/50 ad-to-editorial ratio base as a floor to right-size our papers. With that benchmark we can significantly scale back the size of the papers we print, and take significant costs out of our operating run rate.” Read more from this memo to Tribune employees.
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June 13, 2008
Tribune Papers to Assume 50/50 Ad-to-Editorial Ratio
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